Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | KY406B | Human Resources Management | Compulsory | 4 | 8 | 6 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
To be adopted the business to the employees and to gain their support. To explain public relations function process, research and assessment methods and tools. |
Name of Lecturer(s) |
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Learning Outcomes |
1 | To learn responsibilities in public relations area | 2 | Encouraging researchs and investigations in public relations | 3 | Understanding the importance of public relations |
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Mode of Delivery |
Second Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
To definition of public relations, concepts related to the public relations, structuring public relations units in public relations. Characteristics of public relations specialists, research and assessment of public relations applications. |
Weekly Detailed Course Contents |
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1 | Definition, importance and historical development of public relations. | | | 2 | The role of public relations in the social responsibilities concept. | | | 3 | To examine the relationship between Total Quality Management and organizational culture and public relations. | | | 4 | Purposes and main principles of public relations | | | 5 | Ethical approaches to the public relations. | | | 6 | The role of public relations units in organization and organizing. | | | 7 | Characteristics of workplace and employees in public relations. | | | 8 | Mid-term exam | | | 9 | Management of public relations (researching-planning-organizing-control) | | | 10 | Target holding in public relations policy in business | | | 11 | Communication tools which is used in public relations. | | | 12 | Effective presentation methods in public relations. | | | 13 | The impact of effective speaking, effective listening and questioning technique on public relations presentations. | | | 14 | Public relations applications in Turkey. | | | 15 | Public relations in service and industrial organizations | | | 16 | Final exam | | |
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Recommended or Required Reading |
Zeyyat Sabuncuoğlu, İşletmelerde Halkla İlişkiler, 5.b, Ezgi Kitabevi Yayınları, Bursa, 2001.
Ceyda Aydede, ‘Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları’, 2.b., Kapital Medya Hizmetleri A.Ş., İstanbul, 2002.
Metin Işık, Mustafa Akdağ, Dünden Bugüne Halkla İlişkiler, Seçkin Yayınları, 2011.
Ayla Okay, Aydemir Okay, Halkla İlişkiler Kavram ve Strateji Uygulamaları, Seçkin Yayınları, 2011.
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 30 | 30 |
Final Examination | 1 | 30 | 30 |
Makeup Examination | 1 | 30 | 30 |
Attending Lectures | 2 | 31 | 62 |
Self Study | 1 | 1 | 1 |
Individual Study for Mid term Examination | 6 | 3 | 18 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 3 | 3 | 2 | 2 | 3 | 2 | 1 | 2 | LO2 | 2 | 3 | 2 | 3 | 3 | 2 | 2 | 2 | LO3 | 3 | 3 | 2 | 3 | 3 | 2 | 1 | 3 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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