| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SGP209B2 | | Compulsory | 2 | 3 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To explain the process of public relations function, research and evaluation methods in public relations and the tools used for practice and application, which aims to adopt an organization or business to its own employees, to all customers who make up the target audience, to gain their support and to create a positive company image. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | Students know what needs to be done and responsibilities in the field of public relations in business life. | | 2 | Gains the ability to analyze the causes of deficiencies and mistakes in practice. | | 3 | The course encourages research and studies in the field of public relations. | | 4 | It provides an understanding of the importance of Public Relations units in businesses. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| The main purpose of public relations, tools used in public relations, public relations in public relations, communication science, research and method in communication science, communication theories, written mass media, electronic mass media, systems that support mass media. |
| Weekly Detailed Course Contents |
|
| 4 | Definition and Historical Development of Public Relations / Fields of Activity / Principles / Main Purposes of PR | NONE | NOE | | 8 | Public Relations Models/ Public Relations and Related Concepts/ Advertising as a PR Tool | NONE | NONE | | 12 | PR and Propaganda/ Marketing / Promotion / Press Agency / Public Affairs / Corporate Advertising | NONE | NONE | | 16 | Public Relations Management | NONE | NONE | | 20 | Stages in Public Relations Studies/ Internal PR/ PR and Communication Tools | NONE | NONE | | 24 | Application Areas of Public Relations (Financial Public Relations) | NONE | NONE | | 28 | Reputation Management from a Public Relations Perspective | NONE | NONE | | 32 | Midterm Exam | NONE | NONE | | 36 | Social Responsibility/ Problem Management | NONE | NONE | | 40 | Lobbying/ Sponsorship | NONE | NONE | | 44 | Ethics / Corporate Ethics / Impression Management / Relationship Management | NONE | NONE | | 48 | Crisis management | NONE | NONE | | 52 | Foundation of Public Relations: Communication and Communication Process | NONE | NONE | | 56 | Communication Conditions and Barriers / Effective Communication Techniques / Effective Listening / Written Communication | NONE | NONE | | 60 | Effective Reading/ Empathy Emotional Intelligence/ Nonverbal Communication | NONE | NONE | | 64 | Final Examination | NONE | NONE |
|
| Recommended or Required Reading |
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 24 | 1 | 24 |
| Brain Storming | 20 | 1 | 20 |
| Individual Study for Mid term Examination | 15 | 1 | 15 |
| Individual Study for Final Examination | 14 | 2 | 28 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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