| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SHU204B2 | Airline marketing | Compulsory | 2 | 4 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Mastering the field of airline marketing |
| Name of Lecturer(s) |
| Öğr. Gör. Yunus YÜCEL |
| Learning Outcomes |
| 1 | Will be able to explain the airline market and the characteristics of this market | | 2 | Will be able to explain competitive strategies in airline companies | | 3 | Explain the marketingExplain the issues of product, price and revenue management in airlines.strategies used by airline companies | | 4 | Will be able to explain promotion activities with airline distribution channels | | 5 | Will be able to explain relational marketing, customer value and customer loyalty in airlines. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| To have up-to-date knowledge of the definition and content of marketing, the Concept and Function of marketing, the characteristics of marketing, brand management and airline marketing. |
| Weekly Detailed Course Contents |
|
| 1 | Market for marketing, service concepts and air freight services | | | | 2 | Market for marketing, service concepts and air freight services | | | | 3 | Airline industry marketing environment | | | | 4 | Competitive strategies for airlines | | | | 5 | Competitive strategies for airlines | | | | 6 | Product and general review in airline marketing | | | | 7 | Product in airline marketing | | | | 8 | Midterm exam | | | | 9 | Pricing and revenue method in the airline market | | | | 10 | Pricing and revenue method in the airline market | | | | 11 | Product distribution in the airline market | | | | 12 | Promotion in airlines | | | | 13 | Relationship marketing, customer value and customer loyalty in the airline industry | | | | 14 | Relationship marketing, customer value and customer loyalty in the airline industry | | | | 15 | An overview | | | | 16 | final examination | | |
|
| Recommended or Required Reading |
| Anadolu University Airline Marketing |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Discussion | 1 | 2 | 2 |
| Question-Answer | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 1 | 1 |
| Individual Study for Final Examination | 1 | 2 | 2 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 1 | 1 | 2 | 1 | 1 | 2 | 2 | 1 | 1 | | LO2 | 3 | 2 | 1 | 3 | 1 | 1 | 3 | 2 | 1 | 1 | | LO3 | 3 | 3 | 1 | 1 | 1 | 2 | 3 | 2 | 1 | 1 | | LO4 | 2 | 4 | 1 | 1 | 1 | 2 | 2 | 2 | 1 | 1 | | LO5 | 2 | 4 | 2 | 1 | 1 | 2 | 3 | 2 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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