| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SHU114B2 | Business Management II | Compulsory | 1 | 2 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| As an introduction to the main topics of business management; It is aimed to teach basic information such as management, production, marketing, procurement, finance, human resources and public relations that will support the courses to be taught in upper classes. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Tuğba YILDIZ |
| Learning Outcomes |
| 1 | To understand the production process | | 2 | To teach financing infrastructure | | 3 | Adopting management functions | | 4 | Improving the marketing and sales process |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Detailed information about the concept and functions of management, basic business functions |
| Weekly Detailed Course Contents |
|
| 1 | Management functions | | | | 2 | Planning definition and content | | | | 3 | Types of organization, ability to run | | | | 4 | Coordination definition and meaning | | | | 5 | Inspection and control | | | | 6 | Total quality management | | | | 7 | Production management and production planning | | | | 8 | Midterm exam | | | | 9 | Marketing definition scope and marketing understanding | | | | 10 | Definition of finance, financial analysis techniques | | | | 11 | Human Resources Management | | | | 12 | Public relations | | | | 13 | Research & Development | | | | 14 | Decision and Decision Processes in Business Management; main decision forms, stages of the decision process | | | | 15 | Customer relations management | | | | 16 | Final examination | | |
|
| Recommended or Required Reading |
| İsmet Mucuk, Modern İşletmecilik, Türkmen Kitabevi, İstanbul, 2008
Prof.Dr. M. Şerif Şimşek-Prof. Dr. Adnan Çelik, Genel İşletme, Eğitim Publisher, September 2017. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 4 | 4 |
| Individual Study for Final Examination | 1 | 1 | 1 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 3 | 3 | | LO2 | 1 | 2 | 2 | 2 | 3 | 2 | 3 | 3 | 3 | 2 | | LO3 | 2 | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | | LO4 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 3 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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