| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SAK210B | Public Relations Management | Compulsory | 2 | 4 | 4 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Recognizes the self, other people and the profession
Recognize the rules of the protocol
Recognize the rules of work with administrator and business meeting
Recognize the customer satisfaction and ways to introduce organization to people
Recognize ways to stay away from stress and be motivated to work |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Gökhan Kömür |
| Learning Outcomes |
| 1 | Recognizes and understands the public relations disciplines, its necessity and the functions | | 2 | Recognizes related concepts and other disciplines that supporting close to public relations | | 3 | Having information about communications, internal communications, media management | | 4 | Takes on management functions of public relations departments | | 5 | Designs and implements written and visual internal and external communication tools |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Recognizes the self, other people and the profession
Recognize the rules of the protocol
Recognize the rules of work with administrator and business meeting
Recognize the customer satisfaction and ways to introduce organization to people
Recognize ways to stay away from stress and be motivated to work |
| Weekly Detailed Course Contents |
|
| 1 | The importance of education in the secretarial work, candidate for secretary of life philosophy, the importance of acknowledge yourself and anyone else | | | | 2 | The importance of secretarial profession, types, working conditions | | | | 3 | Hierarchy of the corporate culture and formal communication, organization chart | | | | 4 | Protocol rules | | | | 5 | Make a phone call with effectively and accurately | | | | 6 | Body language | | | | 7 | Importance of public relations and ways to introduce organization to people | | | | 8 | Midterm Examination | | | | 9 | Managers assistant, manager and management | | | | 10 | The business meetings for secretary | | | | 11 | Characteristic of health care institutions, problems and to the secretary | | | | 12 | Characteristic of health care institutions, problems and to the secretary | | | | 13 | Work motivation, time management and the importance of effective-efficient working in the customer satisfaction | | | | 14 | Stress at work and ways of coping with this stress | | | | 15 | Stress at work and ways of coping with this stress | | | | 16 | Final Examination | | |
|
| Recommended or Required Reading |
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 2 | 15 | 30 |
| Final Examination | 1 | 15 | 15 |
| Attending Lectures | 17 | 2 | 34 |
| Self Study | 17 | 2 | 34 |
| Individual Study for Final Examination | 1 | 5 | 5 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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