| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA213B | Advertising Information | Compulsory | 2 | 3 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Contemporary advertising, ad theories and models. Advertising media can be defined. |
| Name of Lecturer(s) |
| Öğretim Görevlisi Semin IŞIK |
| Learning Outcomes |
| 1 | Defines the basic terms in the advertising discipline. | | 2 | At the end of this module, students will be able to define advertising strategies. | | 3 | Defines advertising theories. | | 4 | At the end of this module, students will be able to define advertising media. | | 5 | At the end of this module, students will be able to analyze the relationship of advertising to other elements of the communication mix. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Develop creative advertising projects by planning related to advertising. |
| Weekly Detailed Course Contents |
|
| 1 | What is advertising business? | NONE | NONE | | 2 | Theories of advertising. | | | | 3 | Practical models. | NONE | NONE | | 4 | Theories of learning and their role in advertising. | NONE | NONE | | 5 | Advertising media. | NONE | NONE | | 6 | Advertising media planning terminology and its processes. | NONE | NONE | | 7 | Advertising Planning. | | | | 8 | Midterm | NONE | NONE | | 9 | Creative processes in advertising. | NONE | NONE | | 10 | Print ad types. | NONE | NONE | | 11 | Billboards and open air ads. | NONE | NONE | | 12 | TV advertising. | NONE | NONE | | 13 | Ad message appeals. | NONE | NONE | | 14 | Wrapping up and presentations. | NONE | NONE | | 15 | Wrapping up and presentations. | NONE | NONE | | 16 | FİNAL | NONE | NONE |
|
| Recommended or Required Reading |
| Course Materials Textbook of New Media Applications |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 30 | 30 |
| Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | | | | | | | 4 | | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | 3 | | | | | | | | | | | LO4 | | | | | | | | | | 5 | | | 4 | | | | | | | LO5 | | | | | | | | | | | | | 4 | | | | | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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