Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | GRA213B2 | Advertising Information | Compulsory | 2 | 3 | 2 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
Contemporary advertising, ad theories and models. Advertising media can be defined. |
Name of Lecturer(s) |
Öğretim Görevlisi Semin IŞIK |
Learning Outcomes |
1 | Defines the basic terms in the advertising discipline. | 2 | At the end of this module, students will be able to define advertising strategies. | 3 | Defines advertising theories. | 4 | At the end of this module, students will be able to define advertising media. | 5 | At the end of this module, students will be able to analyze the relationship of advertising to other elements of the communication mix. |
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Mode of Delivery |
Normal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Develop creative advertising projects by planning related to advertising. |
Weekly Detailed Course Contents |
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1 | What is advertising business? | NONE | NONE | 2 | Theories of advertising. | NONE | NONE | 3 | Practical models. | NONE | NONE | 4 | Theories of learning and their role in advertising. | NONE | NONE | 5 | Advertising media. | NONE | NONE | 6 | Advertising media planning terminology and its processes. | NONE | NONE | 7 | Advertising Planning. | NONE | NONE | 8 | Midterm | NONE | NONE | 9 | Creative processes in advertising. | NONE | NONE | 10 | Print ad types. | NONE | NONE | 11 | Billboards and open air ads. | NONE | NONE | 12 | TV advertising. | NONE | NONE | 13 | Ad message appeals. | NONE | NONE | 14 | Wrapping up and presentations. | | | 15 | Wrapping up and presentations. | NONE | NONE | 16 | FİNAL | NONE | NONE |
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Recommended or Required Reading |
Textbook of New Media Applications |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 2 | 28 |
Individual Study for Homework Problems | 10 | 2 | 20 |
Individual Study for Mid term Examination | 10 | 1 | 10 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 5 | 5 | | | | | | | 4 | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | 3 | | | | | | | | | | LO4 | | | | | | | | | | 5 | | | 4 | | | | | | LO5 | | | | | | | | | | | | | 4 | | | | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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