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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA211B2 | Project I | Compulsory | 2 | 3 | 3 |
| | Level of Course Unit | | Short Cycle | | Objectives of the Course | | Students are taught the basics of advertising graphics for advertising industry, national and international advertising campaigns and examples are shared and design applications are made. | | Name of Lecturer(s) | | Öğr. Gör. Figen Meşeli | | Learning Outcomes | | 1 | Learns what to do in advertising graphic design. | | 2 | Have information about personal corporate identity. | | 3 | The identity of the institution is the preparation stage. | | 4 | Comprehends the way the famous designers follow the design process. | | 5 | Experiences the printing stage of the designs prepared by the computer. |
| | Mode of Delivery | | Normal Education | | Prerequisites and co-requisities | | none | | Recommended Optional Programme Components | | none | | Course Contents | | GRAPHIC DESIGN PROJECT: In ADVERTISING DESIGN I, students will be shown examples of national and international award-winning advertising campaigns. In line with the creative brief, advertising media are introduced, the principles of graphic design for these channels are explained and concept development, campaign carrier image creation, multi-media advertising campaign design are taught. Corporate image, launch, promotional or social campaigns can be designed about the Service or Product. Students are prepared for the advertising sector after the undergraduate program. Product / Service Brand Creation, Product (Packaging) / Service (Promotion Kit), Newspaper and Magazine Announcement, Classic and Creative Outdoor Advertising, Storyboard / Conceptboard for Television Advertising, Guerilla Advertising Applications, POP Designs (Point of Sale Display) Materials, campaign micro site design, promotional products, brochures, etc. are produced in many media designs. | | Weekly Detailed Course Contents | |
| 1 | The aim of this course is to provide the students with the awareness of the project course by showing them the important national and international examples and to be influenced by them. | NONE | NONE | | 2 | Our personal logo (using the emblem and typography together in a harmonious way) to make our own logo. | THERE IS | THERE IS | | 3 | To continue working with personal corporate identity. | THERE IS | THERE IS | | 4 | To give the subject of a broader corporate identity while continuing the current issue. A bank, university, patient, holding, publishing house, etc. | THERE IS | THERE IS | | 5 | Designing the logo of the institution, letterhead kaggit, web page design landing page, CD cover, brochure, direction signage, name badge, gift set, bilboart, poster etc elements to design. | THERE IS | THERE IS | | 6 | To continue the topic of corporate identity | THERE IS | THERE IS | | 7 | To continue the topic of corporate identity | THERE IS | THERE IS | | 8 | Midterm | none | none | | 9 | To continue the topic of corporate identity | THERE IS | THERE IS | | 10 | The recommendation of a famous and experienced designer who is well-known in the Advertising Graphic Design in the classroom | THERE IS | THERE IS | | 11 | Workshop with Famous Designer | THERE IS | THERE IS | | 12 | To evaluate and evaluate the assignments done so far separately, to tell the positive and negative aspects. | THERE IS | THERE IS | | 13 | Designing a magazine from A to Z with a cover, typopgraphy and ic design. | THERE IS | THERE IS | | 14 | Final preparation of the project before and after the printing | THERE IS | THERE IS | | 15 | Implementation of the project's printing operations | NONE | NONE | | 16 | Finalize the magazine. | NONE | NONE |
| | Recommended or Required Reading | | Lesson Notes | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
| | Workload Calculation | |
| Midterm Examination | 1 | 30 | 30 | | Final Examination | 1 | 20 | 20 | | Project Preparation | 1 | 20 | 20 | | Project Presentation | 1 | 30 | 30 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 3 | 3 | 4 | 4 | 5 | 5 | 5 | 5 | | LO2 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 3 | 3 | 4 | 4 | 5 | 5 | 5 | 5 | | LO3 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 3 | 3 | 5 | 4 | 5 | 5 | 5 | 5 | | LO4 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 3 | 3 | 4 | 4 | 5 | 5 | 5 | 5 | | LO5 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 3 | 3 | 4 | 4 | 5 | 5 | 5 | 5 |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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