| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA114B2 | Visual Communication II | Compulsory | 1 | 2 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To gain basic skills in reading and analyzing signs, symbols and images seen in daily life. To teach new meanings and ideas to be able to imbue meaning to representation. Understanding the problems of daily life and putting out successful design products. |
| Name of Lecturer(s) |
| Öğretim Görevlisi Semin IŞIK |
| Learning Outcomes |
| 1 | Understand the scope of visual communication, | | 2 | They will be able to display symbols and symbolic narration correctly, | | 3 | Understand the relation between form and frame change and meaning in visualization, | | 4 | They will be able to demonstrate a qualified perspective on vision and perception, | | 5 | They will learn to design products through visual communication. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| The basic religion of visual communication. Symbols, symbols, signs. To create visual examples of the basic language of visual communication in areas such as design, photography and advertising. |
| Weekly Detailed Course Contents |
|
| 1 | Introduction: Informing about course, workload and evaluation criteria. | | | | 2 | Definition of illustration, types of tools and techniques | | | | 3 | Typography concept and typographic characters | | | | 4 | Basic writing and typography rules | | | | 5 | Visual Identity | | | | 6 | The differences between the concepts of emblem, symbolic sign and logo which are the basic elements of visual identity and sample examinations | | | | 7 | Brainstorming about project preparation related to creating visual identity | | | | 8 | Midterm | | | | 9 | Research on the project | | | | 10 | Conformity and approval of project proposals | | | | 11 | Examination and approval of drafts related to the project | | | | 12 | Preparation of the project in computer environment | | | | 13 | Development of the project | | | | 14 | Evaluation of the project | | | | 15 | Completion of deficiencies Completion of project result report in accordance with directive and development of presentation files. | | | | 16 | Final | | |
|
| Recommended or Required Reading |
| Lesson Notes |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Practice | 14 | 1 | 14 |
| Individual Study for Homework Problems | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 9 | 1 | 9 |
| Individual Study for Final Examination | 16 | 1 | 16 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 4 | 3 | 4 | 2 | 3 | 3 | 4 | 4 | 4 | 4 | 2 | 4 | 3 | 3 | 2 | 4 | 3 | | LO2 | 3 | 4 | 3 | 4 | 2 | 3 | 3 | 4 | 4 | 4 | 4 | 2 | 4 | 3 | 3 | 2 | 4 | 3 | | LO3 | 3 | 4 | 3 | 4 | 2 | 3 | 3 | 4 | 4 | 4 | 4 | 2 | 4 | 3 | 3 | 2 | 4 | 3 | | LO4 | 3 | 4 | 3 | 4 | 2 | 3 | 3 | 4 | 4 | 4 | 4 | 2 | 4 | 3 | 3 | 2 | 4 | 3 | | LO5 | 3 | 4 | 3 | 4 | 2 | 3 | 3 | 4 | 4 | 4 | 4 | 2 | 4 | 3 | 3 | 2 | 4 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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