| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA113B2 | Visual Communication I | Compulsory | 1 | 1 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To be able to read and interpret visuals, to create creative ideas and to be able to load meaning into visual concepts and to be able to make original applications by teaching the requirements of the age, as well as being able to have knowledge about visual communication design work areas, professional characteristics, designers and designers they have produced. |
| Name of Lecturer(s) |
| Öğretim Görevlisi Figen Meşeli |
| Learning Outcomes |
| 1 | Will be able to learn the basic principles of graphic design. | | 2 | It learns that the design is not accidental but can be obtained as a result of research. | | 3 | It learns how to do a proper research and learns that the result of the research can be transformed into an idea design. | | 4 | Interpret examples in the world of visual communication design. | | 5 | They will learn to design products through visual communication. |
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| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Explanation and application of the main elements of graphic design. Introduction of graphic design as a communication language and visual communication form, transformation of concepts into symbols by means of two dimensional reduction and graphical illustration language. |
| Weekly Detailed Course Contents |
|
| 1 | Introduction: Informing about course, workload and evaluation criteria. | | | | 2 | What is visual communication design? What is the significance of design in our lives? | | | | 3 | History of graphic design | | | | 4 | Who are the first Turkish graphic designers? What are the contributions to graphic design? | | | | 5 | What is banner design from graphic design elements? What are banner types? | | | | 6 | What are the elements to be considered in poster design? | | | | 7 | Evaluation of banner designs in Turkey and around the world and brainstorming | | | | 8 | Midterm | | | | 9 | What are the basic design principles? | | | | 10 | The use of colors in design and the psychological messages of colors | | | | 11 | Gestalt: The difference between looking and seeing | | | | 12 | Symbol, symbol and sign concepts | | | | 13 | Meanings and functions of symbols | | | | 14 | Design production techniques | | | | 15 | Production process of design | | | | 16 | Final | | |
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| Recommended or Required Reading |
| Lesson Notes |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 30 | 30 |
| Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 4 | 2 | 4 | 2 | 5 | 3 | 3 | 4 | 1 | 4 | 3 | 3 | 2 | 4 | 3 | | LO2 | 3 | 3 | 3 | 4 | 2 | 4 | 2 | 5 | 3 | 3 | 4 | 1 | 4 | 3 | 3 | 2 | 4 | 3 | | LO3 | 3 | 3 | 3 | 4 | 2 | 4 | 3 | 5 | 3 | 3 | 4 | 1 | 4 | 3 | 3 | 2 | 4 | 3 | | LO4 | 3 | 3 | 3 | 4 | 2 | 4 | 2 | 5 | 3 | 3 | 4 | 1 | 4 | 3 | 3 | 2 | 4 | 3 | | LO5 | 3 | 3 | 3 | 4 | 2 | 4 | 2 | 5 | 3 | 3 | 4 | 1 | 4 | 3 | 3 | 2 | 4 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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