| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ÖK211B | Public Relations in Security | Compulsory | 2 | 3 | 2 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Enabling the ability of maintaining public relations in a healthy manner by continuing in security |
| Name of Lecturer(s) |
| Öğretim Görevlisi Furgan AKDAĞ |
| Learning Outcomes |
| 1 | Definition of public relations, its history, comparison of public relations in the world and our country | | 2 | Public relations marketing, advertising and communication learning | | 3 |
Learning of the target audience in public relations | | 4 |
Organizational structure of public relations | | 5 | Qualifications of public relations specialist |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| NO |
| Recommended Optional Programme Components |
| NO |
| Course Contents |
| The history of public relations, public relations in the world and our country, the definition of public relations, aims and social responsibilities, public relations and communication, organizational structure of public relations, public relations specialist's qualifications and target audience in public relations will be covered in the course capacity. |
| Weekly Detailed Course Contents |
|
| 1 | Definition and aims of public relations | none | none | | 2 | Definition and aims of public relations | none | none | | 3 | The history of public relations, public relations in the world and in our country | none | none | | 4 | Organizational structure of public relations | none | none | | 5 | Qualifications of public relations specialist | none | none | | 6 | Target audience in public relations | none | none | | 7 | Public relations and propaganda | none | none | | 8 | Public relations and marketing | none | none | | 9 | Public relations and advertising | none | none | | 10 | public relations and communication | none | none | | 11 | Social responsibilities of public relations | none | none | | 12 | Social responsibilities of public relations | none | none | | 13 | Public relations in private security and protection | none | none | | 14 | Public relations in private security and protection | none | none |
|
| Recommended or Required Reading |
| LESSON NOTES |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NO |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Discussion | 8 | 1 | 8 |
| Question-Answer | 7 | 1 | 7 |
| Team/Group Work | 7 | 2 | 14 |
| Individual Study for Mid term Examination | 7 | 2 | 14 |
| Individual Study for Final Examination | 7 | 2 | 14 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO2 | 5 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 5 | 5 | 5 | 5 | | LO3 | 4 | 3 | 3 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | | LO4 | 5 | 4 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 5 | 5 | 4 | 5 | | LO5 | 4 | 5 | 4 | 5 | 4 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 5 | 3 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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