| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | BS204B2 | Bank and Insurance Markets | Compulsory | 2 | 4 | 4 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| In the banking and insurance sector, marketing science is aimed to be taught and taught in order to find new customers, to keep new customers, to be able to provide successful services and to survive in the competition |
| Name of Lecturer(s) |
| Öğr.Gör.İbrahim MUSABAŞOĞLU |
| Learning Outcomes |
| 1 | Bank concept, definition of classification and functions. | | 2 | Engage in marketing and banking relationships. | | 3 | Learns banking and insurance services and their properties. | | 4 | Marketing mix learns product pricing, promotion and distribution activity. | | 5 | Definition of insurance, learns relationship between insurance and marketing. |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| The topics of banking and insurance sector, banking products and insurance marketing, the role and importance of marketing in banking and insurance sector, marketing planning, product and price development, promotion policies, advertising and promotion, distribution channels, direct sales, agencies and brokers. |
| Weekly Detailed Course Contents |
|
| 1 | Bank concept, definition, classification of historical development and its functions | | | | 2 | Relationship between marketing and banking, concept of service marketing | | | | 3 | Product and service concept in banking | | | | 4 | Characteristics and types of banking services | | | | 5 | Innovation and quality of service in banking | | | | 6 | Pricing in banking services | | | | 7 | Distribution in banking services | | | | 8 | Midterm | | | | 9 | Concept of promotion and importance in banking services | | | | 10 | Customer satisfaction and importance in banking | | | | 11 | Relational marketing, customer loyalty and value based marketing | | | | 12 | Definition of insurance, insurance marketing relation | | | | 13 | The structure of the Turkish insurance system | | | | 14 | Marketing mix in insurance | | | | 15 | Pricing, distribution and promotion in insurance | | |
|
| Recommended or Required Reading |
| 1-Banking and Insurance Marketing; Yrd.Doç.Dr. Azizi Öztürk / Ömer Faruk Güven |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Problem Solving | 14 | 1 | 14 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 5 | 4 | 20 |
| Individual Study for Final Examination | 5 | 4 | 20 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 3 | 1 | 2 | 4 | 3 | 3 | 3 | 1 | | LO2 | 3 | 2 | 1 | 4 | 3 | 3 | 3 | 4 | 1 | | LO3 | 3 | 3 | 1 | 4 | 4 | 1 | 3 | 3 | 1 | | LO4 | 3 | 4 | 1 | 3 | 3 | 2 | 4 | 4 | 1 | | LO5 | 3 | 2 | 1 | 3 | 2 | 2 | 3 | 2 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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