| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ADL117 | Public Relations and Communication | Compulsory | 1 | 1 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To give basic information about Public Relations departments, to explain the reasons for the emergence of public relations, its importance and principles, to equip students with the necessary target audience analysis while performing their profession, how the public relations unit is organized and works, what kind of tools are used in its activities, and to teach effective communication methods, The aim of this course is to explain the obstacles that arise during effective communication and to find solutions to them. |
| Name of Lecturer(s) |
| Öğr. Gör. Fatmanur YILMAZ |
| Learning Outcomes |
| 1 | Students know what needs to be done and responsibilities in the field of public relations in business life. | | 2 | Gains the ability to analyze the reasons for deficiencies and errors in application. | | 3 | The course encourages research and analysis in the field of public relations. | | 4 | Provides understanding of the importance of Public Relations units in businesses. |
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| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
| There is no prerequisite course. |
| Recommended Optional Programme Components |
| Every student who attends classes for 6 weeks until the midterm exam will receive an additional +5 points for the midterm exam. Every student who attends classes for 6 weeks after midterm until the final exam will receive an additional +5 points for the final exam. At the end of the semester, every student who attends for 14 weeks will receive +10 extra points.
The midterm exam will be hybrid (multiple choice + true false + fill in the blank) and will affect the pass score by 30%. The final will be in two stages and will be a hybrid exam (multiple choice + true false + fill in the blank) and Project application. The hybrid exam will account for 75% of the final exam score, the project application will constitute the remaining 25%, and the final exam will have a 70% impact on the passing grade. (The project must be a 2209-A project and the application must be approved by the system.) |
| Course Contents |
| Definition, history and close concepts of public relations, reasons that reveal the need for public relations, communication, goals and principles followed in public relations, organization of the public relations unit, development of the public relations program, target audience, public relations activities, communication tools used in public relations activities, Ethics in public relations, public relations in crisis management, public relations and sponsorship, image creation in public relations, public relations practices constitute the content of this course. |
| Weekly Detailed Course Contents |
|
| 1 | Public Relations Definition, History and Related Concepts | NONE | NONE | | 2 | Reasons That Reveal the Need for Public Relations in Businesses | | | | 3 | Introduction to Public Relations and Communications | | | | 4 | Purposes and Principles Followed in Public Relations | | | | 5 | Organizing the Public Relations Unit in Businesses | | | | 6 | Development of Public Relations Program in Businesses | | | | 7 | Target Audience in Public Relations / Public Relations Activities in Businesses | | | | 8 | Midterm | | | | 9 | Communication Tools Used in Public Relations Activities | | | | 10 | Ethics in Public Relations | | | | 11 | Public Relations in Crisis Management | | | | 12 | Public Relations and Sponsorship | | | | 13 | Creating Image in Public Relations | | | | 14 | Corporate Reputation Management | | | | 15 | Public Relations Practices and Case Studies / The Future of Public Relations | | | | 16 | Final Exam | | |
|
| Recommended or Required Reading |
| Ders Kitabı 1 : İşletmelerde Halkla İlişkiler - Prof. Dr. Dilaver TENGİLİMOĞLU & Prof. Dr. Yüksel ÖZTÜRK
Ders Kitabı 2 : Halkla İlişkiler ve İletişim - Fatma GEÇİKLİ- Beta Yay.
Ders Kitabı 3 : Halkla İlişkiler ve İletişim -Ahmet YATKIN/ Ümmühan N. YATKIN- Nobe Yay. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 75 | | Project Preparation | 1 | 25 | | SUM | 100 | | Term (or Year) Learning Activities | 30 | | End Of Term (or Year) Learning Activities | 70 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 13 | 1 | 13 |
| Question-Answer | 13 | 1 | 13 |
| Project Preparation | 6 | 2 | 12 |
| Project Presentation | 1 | 1 | 1 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 5 | 5 |
| Individual Study for Final Examination | 1 | 5 | 5 |
| Homework | 5 | 2 | 10 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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