| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ADL117.B | Public Relations and Communication | Compulsory | 1 | 1 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To provide both theoretical and practical information on how communication at every stage of life should be. |
| Name of Lecturer(s) |
| Öğr. Gör. İlhan BİLİCİ |
| Learning Outcomes |
| 1 | Know the concepts of the course | | 2 | The contribution of vocational training course | | 3 | Place in the general law courses | | 4 | Encounter with the practice course concepts and topics | | 5 | Find solutions to problems | | 6 | Logical thinking and consistent effect | | 7 | Contribution to be made to work in the workplace | | 8 | Contribute to the transition to a higher education | | 9 | The effect of knowing how to act in times of crisis | | 10 | The effect is consistent in human relations | | 11 | Effects of success in his career |
|
| Mode of Delivery |
| Normal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| A course in which communication, which is the dominant element of social and human relations, is taught in terms of values in terms of its own meaning. |
| Weekly Detailed Course Contents |
|
| 1 | Introduction to Communication
| | | | 2 | Historical Development of Public Relations and Communication | | | | 3 | Public Relations and Public Opinion | | | | 4 | Verbal Communication | | | | 5 | Non-verbal communication | | | | 6 | Interpersonal Communication and Group Communication | | | | 7 | Organizational Communication in Public Relations | | | | 8 | Public Relations Mass Communication + First Exam | | | | 9 | Online Communication on Public Relations | | | | 10 | International and Intercultural Communication | | | | 11 | Public Relations in Media Relations | | | | 12 | Public Relations in Planning and Management | | | | 13 | Research Methods in Public Relations | | | | 14 | Internal Relations with the Public | | | | 15 | Final Exam | | |
|
| Recommended or Required Reading |
| Halkla İlişkiler ve İletişim, Fatma GEÇİKLİ, BETA, 2016 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Question-Answer | 14 | 1 | 14 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 3 | 3 |
| Individual Study for Final Examination | 1 | 4 | 4 |
| Homework | 5 | 2 | 10 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | | | | | | | | | | | LO2 | 5 | | | | | | | | | | | LO3 | 5 | | | | | | | | | | | LO4 | 5 | | | | | | | | | | | LO5 | 5 | | | | | | | | | | | LO6 | 5 | | | | | | | | | | | LO7 | 5 | | | | | | | | | | | LO8 | 5 | | | | | | | | | | | LO9 | 5 | | | | | | | | | | | LO10 | 5 | | | | | | | | | | | LO11 | 5 | | | | | | | | | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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