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First Cycle Programmes (Bachelor's Degree)

FACULTY OF ART AND DESIGN - -



General Description
History
The Department of New Media and Communication, established within the Faculty of Art and Design at Bayburt University, commenced its academic activities in the 2025–2026 academic year. The program aims to educate qualified individuals who can respond to the communication dynamics of the digital age. It adopts an educational approach that addresses digitalization, media transformation, and the social impacts of new communication technologies through both theoretical and practical perspectives.
Qualification Awarded
Students who successfully complete the program are awarded the Bachelor’s Degree in New Media and Communication.
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
First Cycle
Specific Admission Requirements
Admission to the program is based on the results of the Higher Education Institutions Examination (YKS) conducted by ÖSYM. Candidates must also meet the registration requirements set by Bayburt University.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Credits earned in other higher education institutions may be recognized in accordance with Bayburt University’s regulations. Non-formal and experiential learning may also be validated based on the Senate’s principles.
Qualification Requirements and Regulations
To graduate, students must successfully complete 240 ECTS credits and achieve a minimum GPA of 2.00 out of 4.00.
Profile of The Programme
The Department of New Media and Communication adopts an interdisciplinary approach integrating media, communication, technology, and culture. It equips students with theoretical and practical knowledge in digital media production, content management, social media analytics, data journalism, digital ethics, and new media theories.
Occupational Profiles of Graduates With Examples
Graduates can pursue careers in digital media agencies, public communication offices, broadcasting institutions, social media management, content production, digital marketing, journalism, and academic research.
Access to Further Studies
Students who successfully complete their undergraduate studies may apply for master’s and doctoral programs in related fields.
Examination Regulations, Assessment and Grading
Assessment is conducted according to the Bayburt University Undergraduate Education and Examination Regulations. Evaluation includes midterms, quizzes, assignments, projects, and final exams.
Graduation Requirements
To graduate, students must successfully complete all courses, fulfill 240 ECTS credits, and complete the mandatory internship.
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Programme Director: Assoc. Prof. Dr. Gökhan Kömür E-mail: gkomur@bayburt.edu.tr Address: Bayburt University, Faculty of Art and Design, Department of New Media and Communication, 69000 Bayburt / Türkiye
Facilities
The department offers practical learning opportunities through a digital media lab, photo and video studio, computer lab, and smart classrooms. It also provides international experience through Erasmus+ and other national project collaborations.

Key Learning Outcomes
1Explains fundamental theoretical approaches, concepts, and models in the field of new media and communication.
2Develops skills in producing, editing, and sharing content across different digital platforms.
3Takes responsibility individually and as part of a team in new media projects.
4Follows current developments in the field of new media and continuously improves oneself.
5It develops the ability to communicate effectively both verbally and in writing.
6Follows current developments and academic studies in the field and develops the ability to interpret them.

Key Programme Learning Outcomes - NQF for HE in Turkey
TYYÇKey Learning Outcomes
123333
KNOWLEDGE1
SKILLS1
2
COMPETENCES (Competence to Work Independently and Take Responsibility)1
2
3
COMPETENCES (Learning Competence)1
2
3
COMPETENCES (Communication and Social Competence)1
2
3
4
5
COMPETENCES (Field Specific Competence)1
2

Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ107B Attention Economy Compulsory 2 0 0 4
2 YMİ111B Introduction to New Media I Compulsory 2 0 0 4
3 YMİ113B Media Literacy Compulsory 2 0 0 4
4 YMİ117B Sociology Compulsory 2 0 0 4
5 YMİ115B Basic Computer Technologies Compulsory 2 0 0 4
6 YMİ105B Foreign Language I Compulsory 2 0 0 2
7 YMİ109B Introduction to Communication Science I Compulsory 2 0 0 4
8 YMİ101B Principles of Atatürk and History of Turkish Reforms I Compulsory 2 0 0 2
9 YMİ103B Turkish Language I Compulsory 2 0 0 2
Total 18 0 0 30
 
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ110B Artificial Intelligence and Social Change Compulsory 2 0 0 4
2 YMİ116B Digital Culture Compulsory 2 0 0 4
3 YMİ106B Foreign Language II Compulsory 2 0 0 2
4 YMİ108B History of Communication Compulsory 2 0 0 4
5 YMİ118B Interpersonal Communication Compulsory 2 0 0 4
6 YMİ112B Introduction to Communication Science II Compulsory 2 0 0 4
7 YMİ114B Introduction to New Media II Compulsory 2 0 0 4
8 YMİ102B Principles of Atatürk and History of Turkish Reforms II Compulsory 2 0 0 2
9 YMİ104B Turkish Language II Compulsory 2 0 0 2
Total 18 0 0 30
 
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ201B Communication Sociology Compulsory 2 0 0 3
2 YMİ207B Corporate Communication Compulsory 2 0 0 4
3 YMİ211B Elective Course Group I Elective - - - 0
4 YMİ203B Mass Communication Theories Compulsory 2 0 0 4
5 YMİ205B New Media Law and Legislation Compulsory 2 0 0 3
6 YMİ209B Public Relations Management Compulsory 3 0 0 5
7 ÜSD University Elective Courses Group Elective - - - 0
Total 15 0 0 19
 
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ210B Elective Course Group II Elective - - - 0
2 FS10 Faculty Electıve Course Group Elective - - - 0
3 YMİ202B New Media and Communication Ethics Compulsory 2 0 0 4
4 YMİ204B New Media Theories Compulsory 3 0 0 6
5 YMİ208B New Social Movements Compulsory 3 0 0 4
6 YMİ206B Sociology of Social Media Compulsory 2 0 0 4
Total 15 0 0 18
 
5. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ301B AI-Assisted Journalism Compulsory 2 1 0 6
2 YMİ309B Elective Course Group III Elective - - - 0
3 YMİ307B New Public Diplomacy Compulsory 2 0 0 0
4 YMİ303B Research Methods and Techniques Compulsory 2 2 0 6
5 YMİ305B Social Media Management Compulsory 2 1 0 0
Total 10 4 0 12
 
6. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ302B Digital Storytelling Compulsory 2 0 0 0
2 YMİ310B Elective Course Group IV Elective - - - 0
3 YMİ304B Human Resources Management Compulsory 2 0 0 0
4 YMİ308B Political Communication Compulsory 2 0 0 0
5 YMİ306B Project Management in Social Media Compulsory 2 2 0 0
Total 10 2 0 0
 
7. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ401B Algorithm-Based Communication Compulsory 2 2 0 0
2 YMİ407B Elective Course Group V Elective - - - 0
3 YMİ403B New Broadcasting Platforms and Applications Compulsory 2 2 0 0
4 YMİ405B New Media Applications I Compulsory 2 2 0 0
Total 8 6 0 0
 
8. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ402B Advertising Compulsory 2 2 0 0
2 YMİ406B Elective Course Group VI Elective - - - 0
3 YMİ404B New Media Applications II Compulsory 2 2 0 0
Total 6 4 0 0
 
Elective Course Group I
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ211B.1 Public Diplomacy Elective 2 0 0 0
2 YMİ211B.2 Digital Activism Elective 2 0 0 0
3 YMİ211B.3 Digital Photography Elective 2 0 0 0
4 YMİ211B.4 History of New Media Elective 2 0 0 0
5 YMİ211B.5 New Media Literacy Elective 2 0 0 0
6 YMİ211B.6 Media Measurement and Statistics Elective 2 0 0 0
University Elective Courses Group
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 ÜS01.01 Geographical Indications Elective 2 0 0 0
2 ÜS01.02 Introduction to Industrial Product Design Elective 2 0 0 0
3 ÜS01.04 Meşrubat Üretim Teknolojisi (Mühendislik Fakültesi) Elective 2 0 0 0
4 ÜS01.05 Üç Boyutlu Tasarım ve Yazdırma (Mühendislik Fakültesi) Elective 2 0 0 0
5 ÜS01.06 Gıda ve Kültür (Mühendislik Fakültesi) Elective 2 0 0 0
6 ÜS01.07 Yeni Ürün Geliştirme (Mühendislik Fakültesi) Elective 2 0 0 0
7 ÜS0101.3B2 Environment and Society Elective 2 0 0 0
8 ÜS0103.1B3 Historical Places Elective 2 0 0 0
9 ÜS0103.2B3 Food Safety Elective 2 0 0 0
10 ÜS0103.3B3 Popular Science Elective 2 0 0 0
11 ÜS02.01 Kalite Yönetimi ve Hizmet Akreditasyonu (İktisadi ve İdari Bilimler Fakültesi) Elective 2 0 0 0
12 ÜS0201.8 Basic Economics Elective 2 0 0 0
13 ÜS0201.9 Güncel İktisadi Konular Elective 2 0 0 0
14 ÜS0202.4 Individual Investment Elective 2 0 0 0
15 ÜS0202.5 Career Planning Elective 2 0 0 0
16 ÜS0206.1 Urban and Environmental Rights Elective 2 0 0 0
17 ÜS0305.2 Academic Turkish Elective 2 0 0 0
18 ÜS0401.25 The Prophet's Universal Messages Elective 2 0 0 0
19 ÜS0401.26 Basic Concepts of Kur'an Elective 2 0 0 0
20 ÜS0401.27 Fiqh and Society Elective 2 0 0 0
21 ÜS0503.3 Working Economy Elective 2 0 0 0
22 ÜS0701.12 Sports for All Elective 2 0 0 0
23 ÜS0701.17 Volunteering Studies Elective 1 2 0 0
24 ÜS0901.02 Organic Agriculture Applications Elective 2 0 0 0
25 ÜS0902.02 Leadership and Motivation Elective 2 0 0 0
26 ÜS0903.02 Basic Disaster Awareness Elective 2 0 0 0
27 ÜS1001.1B Language of Colors Elective 2 0 0 0
28 ÜS12.01 Mental Health Literacy Elective 2 0 0 0
29 ÜS1202.2B2 Basic Public Health Elective 2 0 0 0
30 ÜS1207.2B Digital Health Elective 2 0 0 0
31 ÜS1207.4B Children's Rights Elective 2 0 0 0
32 ÜS1301.1B2 Contact Elective 2 0 0 0
33 ÜS1301.2B2 Entrepreneurship Elective 2 0 0 0
34 ÜS1302.2B Business Law Elective 2 0 0 0
35 ÜS1401.1B2 Personal Care and Motivation Elective 2 0 0 0
36 ÜS1402.1B3 Pet Breeding and Animal Rights Elective 2 0 0 0
37 ÜS1405.B2 Labour and Social Security Law Elective 2 0 0 0
38 ÜS1501.1B2 Human Rights Law Elective 2 0 0 0
39 ÜS1603.2B2 Money and Bank Elective 2 0 0 0
40 ÜS1604.2B2 Economics Literacy Elective 2 0 0 0
41 ÜS1607.4 Olimpizm ve Olimpik Sporlar (Sosyal Bilimler MYO) Elective 1 1 0 0
42 ÜS1610.3B Advertising Elective 2 0 0 0
43 ÜS1612.1B Catering Elective 2 0 0 0
44 ÜS1701.2B3 Algorithm and Programming Logic Elective 2 0 0 0
45 ÜS1702.2B3 History of Electrical Energy Elective 2 0 0 0
46 ÜS1702.3B3 Mathematics and Life Elective 2 0 0 0
47 ÜS1704.1B2 Public Relations Elective 2 0 0 0
48 ÜS1704.2 Toksikoloji (Teknik Bilimler MYO) Elective 2 0 0 0
49 ÜS18.01 Yaşam Boyu Spor (Spor Bilimleri Fakültesi) Elective 2 0 0 0
50 ÜS18.02 Halk Oyunları (Spor Bilimleri Fakültesi) Elective 2 0 0 0
51 ÜS18.03 Çocuk ve Gençlerde Antrenman (Spor Bilimleri Fakültesi) Elective 2 0 0 0
Elective Course Group II
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ210B.1 Business Elective 2 0 0 3
2 YMİ210B.2 Critical Approaches to New Media Elective 2 0 0 3
3 YMİ210B.3 Effective and Elegant Speaking Elective 2 0 0 3
4 YMİ210B.4 Effective Presentation Techniques Elective 2 0 0 3
5 YMİ210B.5 Statistical New Media Research Elective 2 0 0 3
6 YMİ210B.6 Marketing Communication Elective 2 0 0 3
Faculty Electıve Course Group
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 FS1001.1 Genel Sanat Tarihi Elective 3 0 0 0
2 FS1001.10 ART EDUCATION AND TRAINING Elective 3 0 0 0
3 FS1001.11 BAĞIMLILIKLA MÜCADELEDE SANATIN ETKİSİ Elective 3 0 0 0
4 FS1001.2 Geleneksel Türk Motifleri Elective 3 0 0 0
5 FS1001.3 Artistic Anatomy Elective 3 0 0 0
6 FS1001.4 Museology and Exhibition Methods Elective 3 0 0 0
7 FS1001.5 Contemporary Art Movements Elective 3 0 0 0
8 FS1001.6 Bağımlılıkla Mücadelede Sanatın Etkisi Elective 3 0 0 0
9 FS1001.7 Proje Yazma Elective 3 0 0 0
10 FS1001.8 ARTIFICIAL INTELLIGENCE Elective 3 0 0 0
11 FS1001.9 RESEARCH TECHNIQUES AND ACADEMIC WRITING COURSE Elective 3 0 0 0
Elective Course Group III
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ309B.1 Film Readings Elective 2 0 0 0
2 YMİ309B.2 Digital Ethnography Elective 2 0 0 0
3 YMİ309B.3 Documentary Cinema Elective 2 0 0 0
4 YMİ309B.4 Interactive Television Elective 2 0 0 0
5 YMİ309B.5 Computer-Aided Graphic Design Elective 2 0 0 0
6 YMİ309B.6 Data Algorithms in New Media Elective 2 0 0 0
Elective Course Group IV
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ310B.1 Advertising Photography Elective 2 0 0 0
2 YMİ310B.2 Digital Art Elective 2 0 0 0
3 YMİ310B.3 Crisis Communication in New Media Elective 2 0 0 0
4 YMİ310B.4 Cultural Analytics and Big Data Modeling Elective 2 0 0 0
5 YMİ310B.5 Digital Addiction Elective 2 0 0 0
Elective Course Group V
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ407B.1 Cartoon and Animation Elective 2 0 0 0
2 YMİ407B.2 Mass Communication Technologies Elective 2 0 0 0
3 YMİ407B.3 Copywriting Elective 2 0 0 0
4 YMİ407B.4 Data Mining Elective 2 0 0 0
5 YMİ407B.5 Web Design Elective 2 0 0 0
Elective Course Group VI
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 YMİ406B.1 Sociology of Organizations Elective 2 0 0 3
2 YMİ406B.2 Television and Representation Elective 2 0 0 0
3 YMİ406B.3 Television and Representation Elective 2 0 0 0
4 YMİ406B.4 Perception and Image Management Elective 2 0 0 0
5 YMİ406B.5 Statistics Elective 2 0 0 0