Bayburt University Lifelong Learning Programme

VOCATIONAL SCHOOL OF SOCIAL SCIENCES - Department of Marketing and Advertising - Marketing

General Description | Key Programme Learning Outcomes | Course Structure Diagram with Credits
Key Programme Learning Outcomes - NQF for HE in Turkey

General Description

History
Marketing Program , has opened in 1996. First students is started in fall-1996 semester.
Qualification Awarded
The students who have succesfully completed the program will be awarded with a Associate's Degree in Marketing.
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
Short Cycle
Specific Admission Requirements
There are two types of students selection. 1- Students have to be hight school graduate and have to take enought point from the exam maked by ÖSYM. 2- If students are graduated from vocational school in marketing, these can enter the program without exam.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
In Turkish higher education institutions, the process of recognition of prior learning at an early stage yet. Therefore, in all programs of Bayburt University, recognition of prior learning is not fully ini talized. Therefore, in our University, in prior learning, the recognition of university education to a previous exemption foreign language exams are just done.
Qualification Requirements and Regulations
The courses available in the program of 120 ECTS shoul be completed succesfully and diploma score of the least 2.00 out of 4.00 should be obtained. In addition, a total of 40 days(2 parts can be done), industry-based internship must be completed.
Profile of The Programme
The purpose of the Marketing Program is to educate the personnel equipped with the theoretical and practical knowledge relating to the sector’s needs. In this program we teach the subjects such as product, price, distribution, brand, target market analysis, identification of strategies, marketing research, advertising, internet marketing, international marketing which the contemporary marketing business needs.
Occupational Profiles of Graduates With Examples
In case, graduates receive a sufficient score from KPSS, work public institutions and organizations. This program provides students that the basic condition about marketing staff. Branch graduates can be serving sales person, sales manager and in public relations and in the advertising agency customer representative.
Access to Further Studies
The graduates of this Program also have the right to continue their four-year education in the departments of Business, Business-Economics, Business Informatics, Marketing, Public Relations, Advertising, Public Relations and Advertising, Advertising Design and Communication, Public Relations and Publicity, International Business, International Trade, International Trade and Finance, Logistics Management, Communication. Communication Sciences, Marketing Education.
Examination Regulations, Assessment and Grading
The examination regulations are specified for each course. However, generally, there is 1 Midterm Exam and 1 Final Exam for each course. Measurement and evaluation type described in detail for each course in Teaching Plan.
Graduation Requirements
The courses available in the program of 120 ECTS shoul be completed succesfully and diploma score of the least 2.00 out of 4.00 should be obtained. In addition, a total of 30 days(2 parts can be done), industry-based internship must be completed.
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Baberti Külliyesi,69000,Merkez/BAYBURT
Facilities
In our Computer Lab, our students make application.

Key Learning Outcomes

1	Marketing and has basic knowledge in the field of advertising
2	The decision to use the information it has acquired skills and behaviors related to marketing and advertising areas.
3	Analyze the information regarding the marketing and advertising field, has the interpretation and evaluation skill
4	He fulfills the duties and responsibilities
5	Marketing and Advertising understand the process, is able to perform these operations on behalf of their own competence.
6	In practice, take responsibility as a team member or unforeseen problems encountered.
7	Critically evaluates the acquired knowledge and skills.
8	Indicates that understand the need of constant learning.
9	Would be open to participation in the program for student needs
10	Marketing and thoughts on the level of acquired knowledge and skills related to the advertising field and the relevant proposals pass the written and oral.
11	The study is likely to help his friends.
12	European Language Portfolio A2 Level (to follow the information in the minimum field and to communicate with colleagues) have knowledge of foreign languages.
13	Using the minimum required by the European Computer Driving License for marketing and advertising field to use information and communication technologies with the computer software in the basic level.
14	Organization / Institution, act in accordance with business and social ethics.
15	The universality of social rights, social justice, quality and environmental protection, cultural values, have sufficient awareness of occupational health and safety issues.
16	Is open to change and innovation.

Key Programme Learning Outcomes - NQF for HE in Turkey

TYYÇ		Key Learning Outcomes
TYYÇ		1	2	2	3	3	3	3	3	3	3	3	3	3	3	3	3
KNOWLEDGE	1
SKILLS	1
SKILLS	2
COMPETENCES (Competence to Work Independently and Take Responsibility)	1
	2
	3
COMPETENCES (Learning Competence)	1
	2
	3
COMPETENCES (Communication and Social Competence)	1
	2
	3
	4
COMPETENCES (Field Specific Competence)	1
	2
	2

Course Structure Diagram with Credits

T : Theoretical P: Practice L : Laboratory