| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ÜS1713.2B | Sosyal Medya Okumaları | Elective | 2 | 3 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Within the scope of the course; The history of social media, which is an important area of new media, will be discussed with its main lines and theoretical dimensions. The effects of social media on media, economy, marketing and marketing communication will be examined. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Learn the basic concepts of social media | | 2 | Understanding how Web 2.0 technologies are changing the internet | | 3 | Developing a critical view of how social media is changing social and cultural life | | 4 | Examining different social media examples |
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| Mode of Delivery |
| Second Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| The aim is to teach students the usage areas, tools and possibilities of social media practically. |
| Weekly Detailed Course Contents |
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| 1 | Definition of internet concept. | | | | 2 | Explanation of social media tools. | | | | 3 | Defining the network society | | | | 4 | Traditional Media vs. New Media differences | | | | 5 | Transition from analog mass communication to digital mass communication | | | | 6 | Social Media Addiction | | | | 7 | The phenomenon of technology in the information age | | | | 8 | Explanation of the concept of simulation. Examining the effects on social media | | | | 9 | Midterm | | | | 10 | The impact of digital literacy on social media | | | | 11 | Increasing interaction on social media accounts | | | | 12 | Explaining the interface culture. | | | | 13 | Principles of New Media | | | | 14 | New media and touch society | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 8 | 1 | 8 |
| Report Preparation | 1 | 4 | 4 |
| Report Presentation | 1 | 3 | 3 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 16 | 16 |
| Homework | 4 | 4 | 16 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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